The art critic John Berger once said that women’s grooming and self-expression in public space is not really up to them – “Men act, women show. Men look at women, women see themselves being looked at by men”.
Primary Research
The male gaze is becoming pervasive in all aspects of life, whether in television programs, music videos, or advertisements. Women have been immersed in this environment for so long that they are subconsciously accustomed to seeing from a male perspective and have inadvertently lost their sensitivity to self-examination and the uniqueness of women as individuals.
We all inevitably fall into the vortex of the male gaze. From adolescence onwards, great attention is paid to the outward appearance that one presents to the public. If the question is thrown out, “If you were the only person left in the world, would you still be so concerned with your outside?
In the last week I’ve been looking at feminism and I’ve been looking at the male gaze and the female gaze.
More and more films, photographs or other forms of female gaze are emerging that are essentially pro-woman, and not just feminist.
Their aim is to showcase the intelligence, creativity, complexity and diversity that represent women – across many ethnicities, races, races, religions, sexual orientations, economic backgrounds. It is up to those who identify themselves as girls to break down boundaries and define their own identity, sexuality and beauty.
Bringing it into the hands of women through any medium to express their views, reflect their state of mind, share their interests – whether in politics, fashion, technology, beauty, business – and to show the world how women see it.
Second research
The virile economy refers to the regular economic activity of women as they take the lead in consumption and improve their social status. It has been said that “the 21st century is the ‘her’ century, where women, with their rising socio-economic status and emancipated personalities, are beginning to demand gender equality at all ideological levels, and even ‘de-masculinization,’ and one of the ways they express and One way to fight for their rights is to gaze at men as men gaze at them.” The emergence of the male sex economy is a manifestation of feminism, an image of equal rights for men and women, as women use their consumer power to empower themselves and influence all walks of life.
The term ‘sex’ in this context refers to the beauty that men embody, including masculinity, strength, boldness, and subtlety. The emergence and development of the male sex economy show that women are becoming bolder and more open in expressing their sexual aesthetics, which is a refreshing change in the status and thinking of women.
The virile economy is indeed a natural consequence. From a market perspective, take the example of talent shows that most of the traffic, the consumption, is contributed by girls in the matter of following stars. And in the idol star judging system, the flow is the commercial value of a person. To win the hearts of the female population, the production teams are using every possible means—the virile era of the female economy, which has triggered a fierce war of star-making and red-hot traffic.
The rise of the “virile economy” has challenged men more than women. The virile economy is now so prevalent that women’s eyes are now the standard of the market. This change reverses the long-standing social norm of men making demands on women and setting aesthetic standards. Women began to judge men through their own eyes. In this context, women were free to look at men on their initiative, and the male body became a visual symbol. This represents the liberation of women’s desires and accomplishes, to some extent, the dissolution of male authority. Women should not be the only gender to be gazed at and consumed.
In life, many women are afraid to look at their own needs because of outside perceptions: should they wear a bra on a hot day, should they wear make-up when they go out? How should I walk, sit or stand up when wearing a dress? How much should I leave my neckline open so that I don’t attract strange looks?
The reason girls have to worry about these issues because ‘looking and being looked at is a power relationship’, and the male gaze is always in the ascendancy of power. It is embedded in advertising, popular culture, the teachings of parents and teachers, the rules of public space, and even our expectations of ourselves, and it affects the way we dress, behave and talk (men, women and children) all the time.
The sociologist Pierre Bourdieu has pointed out that people’s perception of beauty is not entirely subjective or accessible but is wrapped up in the aesthetic consciousness of the times. The perception of ‘good looks’ is therefore socially constructed. Because men have mostly occupied more economic and cultural resources throughout human history, the social construction of beauty has often been influenced by the ‘male gaze.
Question
Can body shame be alleviated and improve women’s self-awareness when female consciousness is in an ambivalent relationship with the state of the package?
Intervention
The theme of my intervention is wrapping, the presentation of self-consciousness by women wrapped in raw fabric. While women’s consciousness is in a paradoxical relationship with their wrapped state, at the same time, their process is spontaneous, playful and the result is unexpected and serendipitous. The incorporation of consciousness into clothing becomes a personal disguise, which in turn distorts and fragments the body, constituting a new physical reinvention that provokes subconscious associations and rebels at the same time. My intervention centers on the reinvention of gender and the body, seeking to disrupt notions of passive femininity. They use the body and unconventional materials to distort and fragment bodily forms, perhaps with unexpected results.
My stakeholders are women aged 18-40 who are unaware of their femininity. The aim of my intervention is to explore the awakening of feminine consciousness by stretching the body to reveal the self as it is, through the dichotomy of wrapping and consciousness.
In my interventions I have sought out two women with body shame issues who are wrapped in knitted materials to interact with objects to produce body reshaping that centres on a fascination with gender and the body in an attempt to disrupt traditional notions of femininity.
The project was a joint effort between myself and my two stakeholders. All the acts performed during the intervention were spontaneous and completely free, with each person presenting themselves in their most expansive way.
The two sets of pictures are different colors, showing different contrasts of light and dark. At first, it was just a coincidence, but George’s reminder made me suddenly realize that these represent other external worlds, both positive and negative, positive voices and negative ones.
In the first one, white, the whole person has a state of resistance, a rebellion in the contradiction between wrapping and self-consciousness.
The second, dark, shows the whole person in a state of self-awareness and reflection, reinventing himself.
Feedback
This exploration process is enjoyable when the body is in the act of spontaneity when women’s consciousness and the paradoxical relationship of their wrapped state are spontaneous and playful, and the results are unexpected and accidental. Fragments of culture are reconfigured, triggering subconscious associations and rebellion at the same time.
Challenges/limitations
For contemporary women, apart from subjectivity, there is more of a macro-social context to face. From a feminist standpoint, apart from how women know themselves, what kind of political philosophy women need is equally important. Feminism is about opposing the objectification of the human being. To what extent is the management of the body under the female gaze a free and authentic expression of the self?
When it comes to what women should do with their bodies, the male gaze is the first layer of difficulty. In a rapidly iterating aesthetic market, from cosmetics to clothing and even flesh, the gap between the individual and society in defining ‘beauty’ is so vast that even the most radical feminist can hardly persuade women to give up being beautiful without thinking and feeling guilty – in a time of consumerism, what else is there to do if you don’t consume?
Interviews/transcripts
The consumption of virile is naturally a sign of women’s increased right to express themselves, and it is a sign of the development of feminism.But one of the characteristics of ideal feminism would be that women are aware of and able to use their rights with a clear consciousness, recognizing that men and women are different, but that this difference is only a difference and nothing more. Thus male consumption is not a feminist advance but a product of a consumer society.
Reference
Susan R. Bowers. (1990). Medusa and the Female Gaze. NWSA Journal, 2(2), 217-235. Retrieved June 6, 2021, from http://www.jstor.org/stable/4316018
Schuckmann, P. (1998). Masculinity, the Male Spectator and the Homoerotic Gaze. Amerikastudien / American Studies, 43(4), 671-680. Retrieved June 6, 2021, from http://www.jstor.org/stable/41157425
Coorlawala, U. (1996). Darshan and Abhinaya: An Alternative to the Male Gaze. Dance Research Journal, 28(1), pp.19-27. doi:10.2307/1478103
HEDRÉN, K., MISTRY, J., & SCHUHMANN, A. (2015). ‘WOMEN, USE THE GAZE TO CHANGE REALITY’. In MISTRY J. & SCHUHMANN A. (Eds.), Gaze Regimes: Film and feminisms in Africa (pp. 182-187). Johannesburg: Wits University Press. Retrieved June 6, 2021, from http://www.jstor.org/stable/10.18772/22015068561.20
SKOMP, E. (2003). Misogyny, the Male Gaze, and Fantasies of Female Death: “Eto ia, Edichka and Russkaia krasavitsa”. New Zealand Slavonic Journal, 137-142. Retrieved June 6, 2021, from http://www.jstor.org/stable/40922148
Dolan, J. (2012). Ideology in Performance: Looking through the Male Gaze. In The Feminist Spectator as Critic (pp. 41-58). Ann Arbor: University of Michigan Press. Retrieved June 6, 2021, from http://www.jstor.org/stable/10.3998/mpub.5169198.8
JOHNSON, P. (1997). The Gendered Politics of the Gaze: Henry James and George Eliot. Mosaic: An Interdisciplinary Critical Journal, 30(1), 39-54. Retrieved June 6, 2021, from http://www.jstor.org/stable/44029557